New! 10% more rice! Resealable bag. Family owned and operated farm since 1924. Non GMO Project: Verified. nongmoproject.org. Gluten free. Whole grain. The best rice products on Earth. What is California Blonde Rice? See back to find out! About Us: At Planet Rice, our mission is to bring the best rice products on Earth to you and your family. We start with a commitment to quality, health, and taste, and every kernel of Planet Rice lives up to that commitment. As a 5th Generation family company, we care about what's important to today's families; that's why our products are GMO-free, gluten free, and whole grain. Planet Rice: The best rice products on Earth. www.planetricefoods.com. Why Sprouted Rice? 10x GABA, 7x Magnesium, 7x Fiber, 3x Oryzanol of white rice. Leaves a milder, sweeter flavor - even kids love it! Has a softer, less chewy texture than regular brown rice. Decreases cook time by 20%. So, let's recap: Healthier. Tastier. Quick-cooking. A family favorite. What's not to love? What's California Blonde? Our California Blonde Rice is where brown rice nutrition meets white rice flavor. We take off a tiny bit of the rice's outer bran layer - leaving 99% of the nutrients intact, while softening the texture and leaving a subtler, sweeter flavor. It's brown rice for the whole family! Follow us on Twitter; Facebook. CA grown.